01
Customer Interview
A customer-centred interview that explores customer tasks, challenges, desires and their readiness to pay.
- Zendesk
- SurveyMonkey
- Google Forms
What you learn: Real pain points, and whether people would pay to solve them
Idea validation
Test your idea before you build it
Seven proven, low-cost experiments to check that customers want your product, so you invest in what works.
How it works
From idea to evidence in four steps
Every experiment follows the same simple loop, so you always know what you’re testing and what the result means.
Define the hypothesis
Write down who has the problem and what you believe they will do or pay.
Pick an experiment
Choose the cheapest test that gives a clear answer, from the methods below.
Run it and measure
Put it in front of real customers and track the signals that matter.
Decide
Build, change direction or drop the idea, based on evidence, not guesswork.
Validation methods
Seven ways to test an idea
Pick one or combine several. We help you design the experiment, run it and read the results.
02
Simple Landing Page
A simple web page that shows your value proposition with clear messaging and a compelling call to action.
What you learn: How many visitors sign up or join a waitlist
03
Online Ads
An online ad that presents your value proposition to a specific customer segment, with a straightforward call to action.
- Google Ads
- Bing Ads
What you learn: Which message and audience get the most clicks
04
Email Campaign
A series of scheduled emails sent to customers over a set period to measure interest and engagement.
What you learn: Open, click and reply rates over time
05
Clickable Prototype
A digital mock-up with clickable areas that imitates how the software responds when customers use it.
What you learn: Whether people understand the product and can complete key tasks
06
Mock Sale
Present a product for sale without processing any payment, to see whether customers are ready to buy.
What you learn: How many people try to buy or pre-order at your price
07
Wizard of Oz
Deliver the experience manually behind the scenes before automating it. Like the wizard in the film, our team handles requests out of sight, so customers get real value while you learn what to build.
What you learn: Real demand, and exactly which steps are worth automating with AI
Let’s discuss your business idea
Tell us what you’re planning, and we’ll suggest the fastest way to test it with real customers.